How to apologize

April 25 2009, 12:06am

Over the years, we've featured several ways to apologize for service problems.

This is my all-time favorite apology.

Beth introduces us to Ramon De Leon, who owns several Domino's Pizzas stores in Chicago. Ramon apologized to a customer named Amy recently when one of his stores fouled up her order.

What I love about Ramon's video apology: He's not reading from a script. He includes the general manager of the store in question, who performs his video penance well. He apologizes with flair, not like a corporate drone.

It's the flair, of course, that pushes this video apology over the top, making it something Amy, her friends and co-workers are sure to talk about, if not love.

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