Just Ask for It

March 11 2009, 10:30am

This card that came in a recent book purchase made me smile. The book publishers thanked me for my purchase, told me what types of books they tended to sell, and asked me whether I wanted to receive updates on other books of theirs as they came out. In one simple card, I had a warm thank-you, some information, and a call to action. That card makes me think long and hard about just how clean and simple good marketing can be. How about you?

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