The Lifestream of Jon Moss

Your marketing mix

September 15 2008, 1:01pm

Marketing mix sounds like it could be a box item on a store shelf.

Yet for some reason, that's the familiar term among marketing veeps and managers when it comes to thinking about the coming year. (And it's about that time.)

Here's a great Fishburne cartoon to print out and include in your plan if the boss insists on using the same ol' mix that just doesn't work anymore.