The Lifestream of Jon Moss

Tap'd NY - Bottled Tap Water

September 16 2008, 12:46am

Ever thought you'd buy bottled tap water? Well, now you can - from Tap'd NY. NYC is known for having very good tap water. It's clean-tasting with no off flavors or aromas. I can vouch for that as a former resident of NYC (a nearby borough to NYC, to be exact). Tap'd NY is purified reverse-osmosis water. The design is simple and not really remarkable, but the copy and concept are what make the design compelling. This is a very honest product with packaging to match. "Refills available at any New York City tap" is an honest statement that adds a touch of irony, making the sourced-from-the-peaks-of-the-nethermost-Himalayas bottled water industry seem so misguided.

(via Core77)