New Pepsi Can and logo

October 27 2008, 10:42pm

Pepsi have launched themselves into the social media arena in the US, choosing to announce and show the new can/brand ID online. “You heard it here first” on http://friendfeed.com/rooms/pepsicooler being the quote from Peter Shankman (here) in the feed.
Steve Rubel who had helped Pepsi launch this outlines (http://www.micropersuasion.com/2008/10/join-us-in-the.html) the effort was done to promote ‘two-way dialogue and collaboration’ and was timed to coincide with the launch of the new Pepsi brand identity (http://adage.com/article?article_id=132016).
  image: Peter Shankman’s assistant holds the new can aloft…
This is pretty big news as far as we’re concerned as the marketing beast Pepsi show their faith in digital as the medium of choice for the launch of their new brand, and social media as the channel. This is the first change to their identity since 1987.
Do you like the new logo?

      

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