Speaking at the DPA Conference in Brighton

October 27 2010, 6:52am

It’s one thing running a conference, but it’s another speaking at one. So I’m going from HDLive to the DPA Conference, and very much looking forward to it. I’m going to be running a workshop for the attendees about how they can get the most from social media – some good examples, some bad ones, immediate actions they can take and a few time-savers. However, I’m also going to be reinforcing that social media, for most companies and brands, is a big, fat, smelly red herring. Why would a marketing department be getting excited about social media when the website is shocking (looks bad, cannot be found and does not meet the needs of the visitor) and they never use email? This is something I’m seeing on a weekly, even daily basis. The workshop attendees are going to have this drilled into them. And then some.

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