The Lifestream of Jon Moss

List of Corporate Social Media Strategists, Corporate Community Managers in 2010

January 30 2010, 5:36pm

As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies. About this List This 2010 list is an update from the original I started in 2008, it was woefully out of date as people moved around.  This list is updated, as I’ve separated the large technology section in HW vs SW and am only linking to LinkedIn accounts.  Thanks to Sonal Mehta a student at American University who I’ve hired helped me in this research. A majority of this data is based off submissions in the 2008 post, which most which are self-submissions or from their fellow colleagues and we only link to their already public profile in LinkedIn for verification.  We’ve spend days compiling this data, but due to the content ever changing, we expect there to be some inaccuracies, so, leave a comment if you see something that needs fixing. How to get on this List In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:  1) You must have a public LinkedIn profile page, as this is one of the best way to verify employment. 2) The profile indicates that social media is part of your full time career and profession –not just for personal or casual use.  3) You must work at an enterprise class corporation with more than 1000 employees, 4) Must be on brand side  5) You’ll kindly leave a comment below with the submission for review.   Due to volume, Twitter mentions and emails will be hard to respond to. Sign Up For Upcoming Free Report: Skillset of the Social Media Strategist The Altimeter Group is developing a free research report, on “Skillsets of Social Media Strategists” and will identify the attributes, backgrounds, experience of this emerging role, if you’re interested in receiving a copy, please register on this form.  We will use portions of the data found in this post for the research report, so thanks for helping to update it. Social Media Strategists at Corporations The strategist is a program manager, who mainly focuses internally rather than being the external public face like the community manager. They are primarily responsible for resources, processes, teams, they are usually internally focused and ultimately, return on investment. Airline

Brian Lusk, Manager, Online Relationships & Special Projects, Southwest Airlines Morgan Johnston,  Manager Corporate Communication, JetBlue Airways Airline Alma Dayawon,  Electronic Communications Manager, The Boeing Company Airline

Automotive

Christopher Barger Director, Global Social Media, General Motors Scott Monty Digital & Multimedia Communications Manager, Ford Motor Company Gwen Peake Community Manager, Global Digital Communications Manager, Ford Motor Company Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota

Business Services

Matt Anchin Senior Vice President, Digital Communications, The Nielsen Company Michele Frost, Director, Web Marketing, Forrester Research David Thomas, Strategist Social Media Manage, SAS James Davidson Web Strategist, Interactive Marketing,  Manpower Collin Douma, Vice President Social Media at Proximity Worldwide

Consumer Product Goods

Dave Knox Strategist Brand Manager, Digital Business Strategy,  Procter & Gamble Bonin Bough strategist Director of Digital and Social Media, PepsiCo Jennifer Cisney Chief Blogger and Social Media Manager,  Eastman Kodak Jim Deitzel Sr. eMarketing Manager, Newell Rubbermaid Bert DuMars Vice President E-Business & Interactive Marketing Newell Rubbermaid Paul Banas   Senior Category Insights Manager at Kraft Foods

Electronics, Devices, Mobile

Marcy Cohen Sr. Manager Sony Electronics Kelly Colgan Media Relations Specialist Schneider Electric Ray Haddow, Senior Manager, Nokia Ian Kennedy Head of Service Innovation Nokia

Financial Services

Allan Schoenberg strategist Director, Corporate Communications at CME Group Ben Foster Strategist,  Senior Strategy and Content Manager – Social Networking,  Allstate Financial Ken Burbary strategist Advisory Services Ernst & Young Alan Edgett Sr. Director, Digital Strategy & Innovation Experian (FTSE) Scott K. Wilder, GM – Online Communities / Social Media, Intuit Matthew Lehman,  Web Experience Director, Progressive Insurance Ed Terpening,  VP Social Network Marketing, Wells Fargo Christine Morrison Roszak, Social Media Marketing Manager, Intuit Annalie Killian, Director Innovation, Communication, & Collaboration, AMP Ltd Shawn Morton, Director of Mobile, Social and Emerging Media, Nationwide Insurance Zena Weist, Director of Social Media, HR Block Stacy Gratz, Social Media Marketing Manager, American Express

Health and Life Sciences

Bob Stanke Community Manager, Interactive Community Manager | Social Marketing Strategist Life Time Fitness Shwen Gwee,   Lead New Media Communications, Vertex Pharmaceuticals Marcus Frank, Director of User Experience & Digital Strategy Lockheed Martin, National Cancer Institute Contract Charlie Schick, Sr Media Producer, Children’s Hospital Boston

Hospitality

Virginia Suliman, Vice President – Websites, Hilton Cassandra Imfeld Jeyaram, Social Marketing and Promotions Manager, InterContinental Hotels Group Kara Imai Senior Director, Online Marketing at Hawaii Visitors & Convention Bureau

Media and Entertainment

Andrew D. Nystrom, Sr. Producer, Social Media + Emerging Platforms,  The Los Angeles Times Charles Miller Director, Digital Care/Social Media Strategy DIRECTV, Inc. Michael Hall Director of NESN.com New England Sports Network Jason Richman Director, Digital Product Strategy & Development NBC Universal Laurent Courtines Community Manager AOL , Games.com Dan Thornton Digital Marketing Manager Absolute Radio EM Stock Studio Community Lead Paragon Studios Charles Miller Director, Digital Care/Social Media Strategy DIRECTV Amy Worley,  Vice President of Marketing Andrews McMeel, Publishing Jessica Berlin Social Media Manager at Cirque du Soleil

Retail

Winnie Hsia Social Media Specialist Whole Foods Market Barry Judge strategist CMO, Best Buy Tracy Benson, Digital / Interactive & Emerging Technologies at Best Buy Denise Garciano,   Social Media Manager,  PacSun Gary Koelling Director Emerging Media Technology Best Buy Stephanie Pike, Director, eCommerce Product Development Sears Holdings Corporation Vanina Delobelle, Manager, eCommerce Product Management at Sears Holdings Corporation

Technology, Hardware, Networking, Component, Computer

Lionel Menchaca,  Chief Blogger Dell Inc Len Devanna, Director Web Strategy & Operations, EMC Gunjan Rawal, World-wide Marketing Manager, Intel Software Network John Earnhardt,  Senior Manager, Global Media Operations Cisco Systems LaSandra Brill Sr Manager, Digital & Event Marketing at Cisco Systems Cisco Systems Richard Binhammer Senior Manager, Dell Dave Mastronardi Product Manager / Implementation Architect Raytheom Bill Pearson Manager, Intel Software Network Intel Corp Aaron Tersteeg Community Manager Intel Corporation Bryan Rhoads Sr. Digital Marketing Strategist Intel Corporation Amy Barton, New Media Communications Manager Intel Corporation Bob Duffy,  Social Media Strategist Intel Corporation Ken Kaplan,  Broadcast and New Media Manager, Global Communications Intel Corporation Adam Christensen,  Social Media Communications Manager IBM Jeanette Gibson, Director, New Media, Cisco Systems Amie Throndson,  Social Media Manager, Dell Inc Angela LoSasso Global Social Media Strategy and Programs Hewlett-Packard Deirdre Walsh, Community and Social Media Manager National Instruments Annie Rodkins,  Program Manager Intel Corporation Kelly Ripley Feller,  Social Media Strategist, Sales & Marketing Group Intel Adam Gartenberg, Program Director, Information Management Marketing and Strategy IBM Chris James,  Social Media Strategist,  Advanced Micro Devices Todd Watson Social Media and Search Marketing Manager, IBM Software Group IBM Jamie Pappas Manager, Social Media Strategy EMC Corporation

Technology, Software, Internet

Diane Davidson Sr. Manager of Customer Success and Community Program Cisco, the WebEx Technology group Steven Tedjamulia, Sr. Product Manager Open Text, Vignette Corporation Anton Chiang Marketing Programs Manager, Web Communities and Social Media Juniper Networks Alison Bolen Editor, sascom magazine and sascom voices blog,  SAS Marilyn Pratt Community Evangelist SAP Labs Lacy (Doolin) Kemp, Social Media Communications Specialist RealNetworks Marty Collins Group Marketing Manager Microsoft Mark Yolton Senior Vice President – SAP Community Network SAP Brian Ellefritz strategist Sr. Director, Social Media Marketing SAP Holly Valdez Marketing Programs Manager Cisco WebEx Rick Reich Sr. Mgr, Social Media & Technologies Citrix Systems Maria Poveromo, Group Manager, Social Media, Adobe Systems Brian Watkins Social Media Manager Adobe Systems Shashi Bellamkonda Social Media Swami Network Solution Natalie Hanson Director, Global Business Operations SAP Steve Bendt strategist Sr Marketing Manager Social Media Microsoft Justin Kestelyn Senior Director, Oracle Technology Network & Developer Programs Oracle Lorna Li SEO & Social Media Marketing Manager Salesforce.com David Kim Grp Manager, Online Marketing and Communities Symantec Karen Snyder New Media Program Manager Verisign Fred “Fritz” Alberti Director of Social Media Salem Web Network Vishal Ganeriwala Sr. Manager Citrix Ready Program Citrix Systems Peter Parkes, Social Media Communications Lead at Skype Valeria Maltoni’s,  Director, Marketing Communications SunGard Availability Services

Community Managers at Corporations The  community manager is primarily externally facing, and interacts with customers as the public face of the company.  They are primarily customer advocates, evangelists, bloggers, community moderators,  and experts at using social technologies to communicate.  We honor them every fourth Monday of January on Community Manager Appreciation Day.  To keep the focus tight, this list is only of corporate community managers, and not those on contract at community platform vendors or service companies on contract. Business Services

Tom Ablewhite Community Manager, Client Developer Network, Thomson Reuters Michael Mintz,  Lead Community Manager of Connected LexisNexis Martindale-Hubbell

Hospitality and Travel

Sylvia Marino Executive Director – Community Operations Edmunds.com Automotive Katie Hamlin Community Manager, Fodor’s Travel

Electronics, Devices, Mobile

Sukhjit Ghag Community manager Social Media Evangelist Sony Electronics Michelle Kostya, Community Manager, Research in Motion

Financial Services

Fran Sansalone Calais Community Manager, Thomson Reuters Jose Antonio Gallego Online Community Manager BBVA (Spain) Tim Walker  Editor and blogger for Hoover’s owned by Dun & Bradstreet

Technology, Hardware, Networking, Component, Computer

Josh Bancroft Social Media Expert Intel Software Network Joshua Hilliker Intel vPro Expert Center – Community Manager Intel Corp Michael Sandoval Global Communities Manager Texas Instruments

Technology, Software, Internet

Linda Skrocki Community Manager Linda Skrocki Sun Microsystems Justin Kestelyn Senior Director, Oracle Technology Network & Developer Programs Oracle Robyn Tippins Community Manager, Yahoo! Developer Network Yahoo! Erica Kuhl Sr. Community Manager, Salesforce.com Community Salesforce.com Craig Cmehil Community Evangelist SDN Kellie Parker Community Manager, Sega Rachel Luxemburg Group Manager Developer Relations Adobe Systems Jon Mountjoy Community Manager & Editor-In-Chief Salesforce.com Melissa Daniels, Community Manager Yahoo! Scott Jones Manager, SAP EcoHub Content Operations SAP Labs Jeff Sandquist, Senior Director Platform Evangelism, Microsoft

Social Media Researchers and Social Media Product Managers at Corporations When I started this list in 2008, I didn’t have a specific slot for researchers and product managers who are creating these products. These roles are not folks who are using the technologies for marketing, support, or other business use cases (end users) but instead are researching and creating the products that the above professionals will use in their jobs.

Alan Lepofsky, Director of Product Marketing Socialtext Adam Nash, Product Vice President, Search & Platform Products LinkedIn Rawn Shaw, Social Software Knowledge Practices Lead IBM Lili Cheng Research – Group Manager at Microsoft Suzanne Minassian Product Manager, Lotus Connections IBM Lotus Jake Kuramoto Product Manager Oracle Frank Gruber Principal Product Manager of Lifestream Platform AOL Matthais Zeller Group Product Manager, Enterprise Rich Internet Applications Adobe Systems Moz Hussain Director of Product Management Microsoft Corporation

I hope you found this data interesting, if not helpful, I look forward to your comments below.