OpenID Connect

January 7 2010, 7:22pm

OpenID Connect, originally uploaded by factoryjoe. I’m a big fan of OpenID, and use it for a number of sites every day. What is it though? OpenID allows you to use an existing account to sign in to multiple websites, without needing to create new passwords. With OpenID, your password is only given to your identity provider, and that provider then confirms your identity to the websites you visit.  Other than your provider, no website ever sees your password, so you don’t need to worry about an unscrupulous or insecure website compromising your identity. OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user accounts and over 50,000 websites accepting OpenID for logins.  Several large organizations either issue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace, Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more. Chris Messina, who sits on the board of OpenID, posted this nice mockup today of an OpenID Connect button, and goes into more detail about it here >> http://factoryjoe.com/blog/2010/01/04/openid-connect/ He has a very good point about people becoming more and more used to Facebook Connect or Twitter, and the fact that OpenID could do with more marketing and word of mouth so it spreads outside of the tech community. Do you use OpenID? Let me know in the comments. Want to accelerate your marketing and get better results?, Free Online Marketing Course

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