Upper West Side Apple Store opens

November 12 2009, 10:42pm

Upper West Side Apple Store, originally uploaded by mattbuchanan. WOW. Apple’s newest Manhattan store looks amazing. A temple to the brand and the products. From the Gizmodo post here: I call it a temple because the architecture conveys a nearly religious aesthetic, a place to worship Apple, beyond any other Apple store you’ve ever been to. The top floor’s a vast open space, enclosed by spartan stone walls which support a massive glass ceiling. The rows of tables in the main room feel like pews. I can’t tell you—and the pictures can’t show you—how utterly open and expansive the room feels. Apple says it has more demo units than any other store in the world. To give you an idea of the space, the walls are 45 feet tall, and could fit 11 Apple 5th Avenue Cubes inside. It’s the spareness that’s breathtaking. It’s cold. Not literally, but the stone walls, the glass, the sheer space rob it of any sense of warmth or feeling. The only sense of life in room is the products. It’s a temple to them, really. The beating heart, where things actually happen is tucked underground. The Genius Bar and personal training space is the biggest ever in an Apple store, able to handle up to 100 customers at once at 45 feet long. It’s pretty much like any other Apple store down there, just bigger. Want to accelerate your marketing and get better results?, Free Online Marketing Course

Related posts:Apple Store Opening in Munich Now that is a BIG crowd!! Thanks to Richard...Green Apple Interesting to see Apple touting their “green” creds. Just...Letter from Apple CEO Steve Jobs January 5, 2009 Letter from Apple CEO Steve Jobs... Related posts brought to you by Yet Another Related Posts Plugin.

`put your comments code in here