The Lifestream of Jon Moss

Hype vs. excitement: expanded

July 14 2009, 5:49pm

We had nifty comments to the original hype vs. excitement post, so here's an enhanced version of the chart featuring them.

Hype is: Excitement is:

An impossible promise A realistic promise

Sales-driven Value-driven

Exclamation points Passion

Obnoxious Contagious

Cause for mistrust Cause for belief

Overuse of adverbs Adverb-free

Narcissistic Optimistic

Segway Bike Friday

Contrived Authentic

Unsustainable Fuel for the future

From COTC readers:

Bound to burn out quickly Bound to improve ROI (Zoltan Devai)

Overpromising Overdelivering (Dan Limbach)

"Some restrictions apply" Free (Bob Poole)

Mob mentality Individual thrill (Jeannie Walters)

Artificially colored cornstarch Top sirloin steak, medium-well (Jon Nichols)

Showing off Showing up (Maria Reyes-McDavis)

Focused on yourself Focused on your customer (Bruce Kaechele)