Who is watching?

July 6 2009, 3:33am

this is not the latest news, but it is still worth a mention. Ads in bus stops in Hamburg, Germany were erected that change their content when someone is looking at them. How? a built-in camera with eye-tracking technology can tell exactly when someone is checking it out and changes the content.

The Ad is an anti-domestic abuse message. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes to a picture of the couple looking happy and normal. Pretty cool and effective.

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