Coke says “Hello” to Pepsi on Twitter. A brand first?

July 1 2009, 2:08am

UPDATE: An historic moment in branding? As a result of the twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours.  http://twitter.com/CocaCola/statuses/2413906945   Pepsi replies:http://twitter.com/pepsi/statuses/2423584043

Pepsi Canada joins in: http://twitter.com/PepsiCanada/statuses/2423730800 And just like that, the world feels like a slightly better place.Ahh maybe Twitter really is more than just “what I ate for breakfast.” Thank you Coke and Pepsi for being good sports
What happened: - We started the experiment at about 9.42am July 1 in Twitter (Original Tweet here) - There were a significant number of RTs - Coca-Cola responded less than 3 hours later with the tweet above. Currently Pepsi have not replied or followed back… but we’re watching
The Original Experiment/Post: Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of SOCIAL and we want to see something change between these arch enemies – even if it is just courtesy. Currently they are both on Twitter but at time of writing neither follows the other (http://www.doesfollow.com/cocacola/pepsi) or (http://www.doesfollow.com/pepsi/cocacola). Join the fun: Let Coke and Pepsi know what you want: ReTweet this now!
Coke and Pespi Twitter accounts… why not end the cola wars and follow each other? It would be like a public hug. (…Then you can go back to being rivals). So who’s first? http://www.twitter.com/pepsi http://www.twitter.com/cocacola Well we want to see it happen… we’ll be watching…! C’mon show us you have a sense of humour and do the follow! Oh… The Re-tweets will keep coming at you until you do
  UPDATED Following situation:

Post by: -@eunmac

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