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Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To…
February 11 2010, 12:35pm | Comments
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First Take: What Google Buzz Means
Left: Inline with the Google style guide of primary colors, Google launches a new logo for Google Buzz, using familiar “chat bubble” iconology. Google launches status update features Google launches Buzz, which many will find similar to Friendfeed…
February 9 2010, 7:26pm | Comments
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Apple cybersquatter is ousted from Twitter, but still no sign of @apple
Filed under: Internet, Apple Despite the huge number of companies and individuals that have Twitter accounts, our favorite Cupertino-based company has been strangely silent on the "social media" scene. While some conspiracy theorists out there might take that…
February 3 2010, 1:00pm | Comments
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List of Corporate Social Media Strategists, Corporate Community Managers in 2010
As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies. About this List This 2010 list is an…
January 30 2010, 5:36pm | Comments
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Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan)
Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About Customers The title matters not, whether it’s online customer advocate, online…
January 25 2010, 8:01am | Comments
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Make your personal iPhone app in just 10 minutes
Filed under: Software, Blogging, iPhone, App Store, iPod touchHave you ever secretly wished that you could have your own personal iPhone app? An app that you could give to friends, relatives, and your adoring fans? Now you can…
January 21 2010, 4:45pm | Comments
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Matrix: Breakdown of Advocacy Marketing
The recession has been great for social marketing, in fact, I feel it’s spurred the industry on. With overall reduced marketing budgets, companies must innovate, and find new channels that are more efficient than the ‘carpet-bombing’ techniques of…
January 9 2010, 6:00pm | Comments
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December 17 2009, 3:15pm | Comments
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Matrix: The Four Social Support Strategies
At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise. The Social Support movement is afoot (see opportunities), and more…
November 18 2009, 4:44pm | Comments
