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Advice for Healthcare Marketers to Start 2010 Right — Free eBook
I was recently invited by my friend Ellen Hoenig Carlson (read her blog, Notes from the Back of the Book, for some great healthcare marketing insights) to contribute to a project she was hoping to put together in time…
December 24 2009, 6:56pm | Comments
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Dose of Digital: The Year So Far
As we head into a long Thanksgiving weekend (in the US at least), I thought I’d write a quick thank you to everyone who has supported this blog in 2009. It has far exceeded my expectations and I…
November 25 2009, 9:17pm | Comments
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Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had
It’s almost been almost a week since the FDA hearings on social media wrapped up. If you missed it, then you missed a bit of history. Well, you sort of missed a bit of history. It’s not the…
November 18 2009, 5:59am | Comments
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How Marketing with Meaning Can Save Pharma — Part 1
You know that I love hyperbole-sounding titles for my posts and today’s certainly appears to be no exception. But it is an exception. This isn’t an exaggeration. There’s no question that pharma is in trouble. There seems to…
October 2 2009, 9:28pm | Comments
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6 Steps to Getting Your Healthcare Social Media Idea Approved
Ready for this revelation? The healthcare industry, particularly pharma, is heavily regulated. I know, a shock to all of you. You also probably have heard that every company in this industry has a team of lawyers and regulatory…
August 10 2009, 1:53pm | Comments
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No, Pharma’s Digital Future Isn’t All Social Media
I’ve been working on this article for a while and the good people at AdAge decided they’d like to put it on their website in the DigitalNext section. Here’s how it starts: “A couple of weeks ago, someone…
August 4 2009, 4:08pm | Comments
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