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[Cadbury Eyebrows Full Extended Version - The Original - By Mesa 1 - 1:08]There are times where raising an eyebrow is the right and fun thing to do [hat tip Chris Baskind]. Why have half glass-full conversations when…
February 12 2009, 12:00pm | Comments
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Everyone wants to know how to sell better, yet everywhere we turn, we have people who want to learn to become better buyers. Directionally, these are push and pull. The question we asked yesterday was do we push…
February 11 2009, 12:00pm | Comments
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On the front page of Marketing today…
Yup, that is a screenshot of our Twitter account you can see staring at you The feature article in today’s Marketing, ‘Twitter enters the mainstream for brand communication‘ covers work we’ve done for three of our clients, with…
February 11 2009, 10:15am | Comments
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Guest Post - Getting People to Talk Behind Your Back
What follows is a guest post by Josh Peters. What is the holy grail of marketing? WOM! Just let it roll off your tongue waaaahm. WOM (word of mouth) is the ultimate goal of anyone who wants to…
February 7 2009, 1:06pm | Comments
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Let's make a distinction between word of mouth vs. buzz.Word of mouth is a byproduct of a remarkable culture. It's how companies like 37 Signals, Discovery Education, and The Container Store grow and flourish. Their companies are organized…
February 5 2009, 7:24pm | Comments
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It appears there is indeed such a thing as too viral…especially when it concerns free food. It seems as though a Carl’s Jr. online promotion for a free $2.75 “Famous Star” hamburger coupon went a little too viral.…
January 18 2009, 12:41am | Comments
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Regardless of what holidays you celebrate, Christmas Eve is the perfect time to reflect on the year that passed and the year that is coming up. If you read this Blog, there is no doubt that you are…
December 25 2008, 2:32am | Comments
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Writing Email Copy That Turns Into Sales
For many of us heavily invested in eCommerce, the official economic recession of 2008 has one positive spin: it bolsters and quickens our culture’s direction online. We are increasingly moving to the Web not just for product research,…
December 24 2008, 7:43am | Comments
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Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a news source for the mass population. Once again, this changes everything. "The internet, which emerged this year as…
December 24 2008, 4:40am | Comments
