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The Tweet to Beat: Paying $3 Per Twitter Follower
48 hours ago in Hanoi, Vietnam. (Photo: Matt Mullenweg) “Tweet To Beat could generate help for thousands of students in high-need public schools. My colleagues and I are cheering you on!” -Charles Best, CEO of DonorsChoose.org The Ethical…
March 9 2009, 6:28pm | Comments
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Platform Thinking in Personal Branding
The first secret trick about personal branding is that first, you have to be known for something. One thing. First. If Gary Vaynerchuk tried starting Wine Library TV and Obsessed TV at the same time, I know for…
March 6 2009, 4:15pm | Comments
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I’m one of those heretics who believes that selling is much more important than marketing. Why? Because, a few years ago, I fell into the marketing trap, and my business almost failed as a result. What was I…
March 5 2009, 11:08am | Comments
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Tropicana spent $35 million learning that their customer evangelists matter.The orange juice brand was in the midst of launching redesigned packaging when a loud bus of vocal fans who liked the old packaging, thank you very much, raised…
March 2 2009, 4:18pm | Comments
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How to Buy Domain Names Like a Pro: 10 Tips from the Founder of PhoneTag.com
A rose is a rose is rose… but not with domain names. (Photo: nickwheeleroz) I am James Siminoff. I’m an entrepreneur. I have founded more than a half dozen companies, exited from one and currently spend my time…
February 28 2009, 3:38am | Comments
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How Big Brands can Start Testing Social Media
We're now in what I am starting to call the perfect storm for social media. On one side we have lots of very smart and accomplished professionals who are and have been using these tools to network, learn,…
February 24 2009, 12:00pm | Comments
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Customer Loyalty Comes from Conversation
What if instead of focusing on loyalty programs, companies focused on customer rewards? The best reward of all being a loyal company that looks out for its customers, understands their needs, and works in alignment with partners to…
February 23 2009, 12:00pm | Comments
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Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
These are not the prices I’m looking for. (Photo: hellochris) Let us never negotiate out of fear. But let us never fear to negotiate. -John F. Kennedy In December 2008, well-known marketing consultant John Jantsch asked me what…
February 19 2009, 10:32pm | Comments
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How do You Feel About Facebook Owning Your Content?
As reported by several sites today, including the Consumerist, Facebook amended its Terms of Service (TOS). Now apparently they own all of the content you uploaded there and use it however they want. I closed my account after…
February 17 2009, 12:00pm | Comments
