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Strategic moments don't happen often but when they do, they're an opportunity for transformation.Amazon's big strategic moment was with the AmazonFAIL controversy. With thousands upon thousands of Twitter messages, blog posts and media stories creating a white-hot spotlight…
April 15 2009, 9:52pm | Comments
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Norwegian ski billboard gets snowy when texted
We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching…
March 25 2009, 7:19am | Comments
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Analysis of a wiki of social media marketing examples
I received an email today from Eyal Sela, the author of the productivity and Internet blog ProductiveWise. He is a freelance Internet and social-media project manager.Eyal took a look at our community's wiki of social media marketing examples, which…
March 24 2009, 7:24am | Comments
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Social media and the big company, part 1
In larger companies, there's a lot of hand-wringing and worry about monetizing social media. How do we generate ROI from getting involved with blogging, online communities or Twittering?That's one approach, and it can be fraught with internal battles…
March 13 2009, 7:48pm | Comments
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How Hotels Can Win More Business Travel
It’s a tough time to be a hotel. I know this because when using Priceline, I’m finding that I can name a price more than 50% below threshold most of the time and get it. I think there…
March 13 2009, 10:30am | Comments
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This card that came in a recent book purchase made me smile. The book publishers thanked me for my purchase, told me what types of books they tended to sell, and asked me whether I wanted to receive…
March 11 2009, 10:30am | Comments
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The Tweet to Beat: Paying $3 Per Twitter Follower
48 hours ago in Hanoi, Vietnam. (Photo: Matt Mullenweg) “Tweet To Beat could generate help for thousands of students in high-need public schools. My colleagues and I are cheering you on!” -Charles Best, CEO of DonorsChoose.org The Ethical…
March 9 2009, 6:28pm | Comments
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Platform Thinking in Personal Branding
The first secret trick about personal branding is that first, you have to be known for something. One thing. First. If Gary Vaynerchuk tried starting Wine Library TV and Obsessed TV at the same time, I know for…
March 6 2009, 4:15pm | Comments
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I’m one of those heretics who believes that selling is much more important than marketing. Why? Because, a few years ago, I fell into the marketing trap, and my business almost failed as a result. What was I…
March 5 2009, 11:08am | Comments
