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How do you transform digital pennies into dollars? I don't think we had one answer at the Hub Cira Center PhIMA panel. Rather, we had a spirited discussion and discovered how much many people on Twitter and in…
April 24 2009, 11:00am | Comments
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I shared an item on google reader
Tim Ferriss and Ramit Sethi on Blogging Techniques and Self-Publishing vs. Big Publishers
Last week, Ramit Sethi and I recorded a private videocast for a select group of readers. The three short videos below, all 2-8 minutes in length, describe our blogging tips and techniques, as well as an examination of…
April 22 2009, 8:32am | Comments
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Social Media Starter Moves for Tourism
I’m in Wellington, New Zealand. This picture was snapped at the Maranui Surf Life Saving Club, which is not only a club but a great way to get lunch. Many of the people here at the Marketing Now!…
April 15 2009, 11:55pm | Comments
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I shared an item on google reader
Strategic moments don't happen often but when they do, they're an opportunity for transformation.Amazon's big strategic moment was with the AmazonFAIL controversy. With thousands upon thousands of Twitter messages, blog posts and media stories creating a white-hot spotlight…
April 15 2009, 8:52pm | Comments
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Norwegian ski billboard gets snowy when texted
We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching…
March 25 2009, 7:19am | Comments
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Analysis of a wiki of social media marketing examples
I received an email today from Eyal Sela, the author of the productivity and Internet blog ProductiveWise. He is a freelance Internet and social-media project manager.Eyal took a look at our community's wiki of social media marketing examples, which…
March 24 2009, 7:24am | Comments
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Social media and the big company, part 1
In larger companies, there's a lot of hand-wringing and worry about monetizing social media. How do we generate ROI from getting involved with blogging, online communities or Twittering?That's one approach, and it can be fraught with internal battles…
March 13 2009, 7:48pm | Comments
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How Hotels Can Win More Business Travel
It’s a tough time to be a hotel. I know this because when using Priceline, I’m finding that I can name a price more than 50% below threshold most of the time and get it. I think there…
March 13 2009, 10:30am | Comments
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I shared an item on google reader
This card that came in a recent book purchase made me smile. The book publishers thanked me for my purchase, told me what types of books they tended to sell, and asked me whether I wanted to receive…
March 11 2009, 10:30am | Comments
