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What Goes Into a Premium Brand
Less than a hundred people work at the Loretto, Kentucky distillery of Maker’s Mark bourbon, and every one of them loves their job. “Turnover here? It’s pretty much zero.” That’s what Denny Potter, Assistant Master Distiller told us…
May 22 2009, 9:17pm | Comments
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Can Your Brand Design this Kind of Conversation?
And make it an experience worth having - and talking about. [YouTube 4:05] That's exactly what T-Mobile has been doing with the help of Saatchi & Saatchi UK. Last time it was the Liverpool Street Station dance. This…
May 15 2009, 11:00am | Comments
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You're Writing for End Users, You Always Were
This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities,…
May 14 2009, 11:00am | Comments
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Start-up Strategy: To Change the Game, Change the Economics of How It’s Played
(photo: laffy4k) Several weeks ago, I found myself in the passenger seat of a car going nowhere fast. My friend, Peter Sims, who had earlier introduced me to the Stanford D.School, was leading the charge into the unknown,…
May 13 2009, 2:41pm | Comments
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Oops! Your Attitude is Showing…
What’s your attitude like? It’s a good idea to think about the answer, because your attitude is one of the keys to your success as a freelancer. Take this example, for instance. If you were in the hiring…
May 8 2009, 12:30pm | Comments
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Top 100 most valuable brands in the World? Why they got it all wrong.
Article by Iain McDonald – Founder / Exec Creative Director at Amnesia Razorfish. (@eunmac) Each year Millward Brown puts out it’s index of the top 100 brands every year (here). I’m going to offer a different opinion (and…
May 6 2009, 2:08am | Comments
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Last week, I had a small problem with a movie I rented via iTunes. Apple cleared it up quickly and all was well in Jackie Land. I hadn't responded to the company's last email when this email arrived:Dear…
April 30 2009, 4:56pm | Comments
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Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo [Honda]
YouTube isn't the only video site experimenting with crazy new marketing ideas. Vimeo is at it too, teaming up with Honda to create an Insight ad that makes the entire page a little light show. Beyond the ad,…
April 27 2009, 2:45am | Comments
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Over the years, we've featured several ways to apologize for service problems. This is my all-time favorite apology. Beth introduces us to Ramon De Leon, who owns several Domino's Pizzas stores in Chicago. Ramon apologized to a customer…
April 25 2009, 12:06am | Comments
