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We had nifty comments to the original hype vs. excitement post, so here's an enhanced version of the chart featuring them. Hype is: Excitement is: An impossible promise A realistic promise Sales-driven Value-driven Exclamation points Passion Obnoxious Contagious…
July 14 2009, 5:49pm | Comments
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Twitter Hugs making the world a ‘betterer’ place… @pepsi @cocacola
From a genuinely random and spontaneous twitter experiment (here) that led to Coke and Pepsi becoming ‘friends’ on Twitter there’s been a fair bit of press coverage. Maybe Twitter Hugs are something waiting to happen. Posting links below…
July 3 2009, 1:12am | Comments
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Top Ten Reasons Why Your Company Should not Have a Blog
I wrote a post a week or so ago about 3 things you should know before starting a blog and we had a very good conversation around those themes. In the comments, Mack Collier added two things that…
June 5 2009, 11:00am | Comments
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20 ads that are clever, creative and socially responsible
The crew at environmental Graffiti have gathers a bunch of ads that come from environmental groups and promote awareness and action for change. It’s awesome to see agencies embracing campaigns that have no other agenda than creating awareness…
June 3 2009, 11:45pm | Comments
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Why not use Video to Engage Customers?
[interview with Wendy Piersall - 5:47] For those of you who have been asking about more video from me, here's a conversation I had with Wendy Piersall at SxSWi. I talk about my story and how I got…
June 1 2009, 11:00am | Comments
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Your Press Release has a Long Tail in New Media
Coined by Chris Anderson, the concept of the Long Tail works very well with the ways in which new media is used by your customers. This has become a common term in online or digital media because the…
May 31 2009, 11:00am | Comments
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Useful Glossaries For Web Designers and Developers
Advertisement In a day in age where there are just as many freelancers as there are university educated designers, developers, and all around web gurus, it is amazing to me how much many of us don’t know or…
May 29 2009, 2:52pm | Comments
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3 Things You Should Know Before Starting a Blog
When you start something new, especially if it's something you've not done before, you really have no idea how you will organize around it. One of the most frequently asked questions - and objections raised - to the…
May 27 2009, 11:00am | Comments
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The Engagement Spectrum, a useful new diagram from our friend David Armano. A nice complement to Mike Troiano’s concept of concept of ‘scalable intimacy’.
May 25 2009, 8:46pm | Comments
