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How Pharma Can Cut Out the “Middleman” (aka “The Doctor”)
At some point along the way, I think I swore some oath that I’d use my knowledge for good and not for evil. And yet, I find myself writing posts about (among other things) How to Avoid FDA…
August 26 2009, 3:33pm | Comments
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I shared an item on google reader
Yesterday, I read the “Unconventional Guide to the Social Web,” and although I found a lot of useful information in it, one quote has stuck with me since reading it: “Your blog is your mothership. Don’t neglect it…
August 22 2009, 1:00pm | Comments
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I shared an item on google reader
Turning bad buzz around for Best Buy
Best Buy was in the news the other day for an oops. It offered a 52-inch HDTV that normally sells for $1,600 on its web site for $9.99. Eager web surfers gleefully pulled out their credit cards and…
August 13 2009, 10:10pm | Comments
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I shared an item on google reader
6 Steps to Getting Your Healthcare Social Media Idea Approved
Ready for this revelation? The healthcare industry, particularly pharma, is heavily regulated. I know, a shock to all of you. You also probably have heard that every company in this industry has a team of lawyers and regulatory…
August 10 2009, 1:53pm | Comments
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I shared an item on google reader
10 Harsh Truths About Corporate Blogging
I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to…
August 9 2009, 9:39am | Comments
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I shared an item on google reader
No, Pharma’s Digital Future Isn’t All Social Media
I’ve been working on this article for a while and the good people at AdAge decided they’d like to put it on their website in the DigitalNext section. Here’s how it starts: “A couple of weeks ago, someone…
August 4 2009, 4:08pm | Comments
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I shared an item on google reader
Now this is a good customer experience
Mission Bicycle Retail Experience from Adaptive Path on Vimeo. What a great experience eh? This is how all shops should be. Well designed, properly thought out and all about delivering the best service, and an experience which they…
August 2 2009, 5:55am | Comments
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I posted to theappleofmyi.com
The Boxy theme does not have a custom style for this type of item.
You can create one by editing the
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August 2 2009, 5:55am | Comments
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I shared an item on google reader
Marketing Your Website with Search Engine Optimization
Many of the marketing techniques described on this blog are active, rather than passive. In other words, they require that we do something – pick up the phone to make cold calls, hit the social networking circuit, attend…
August 1 2009, 2:57pm | Comments
