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The 7 Golden Rules in Digital Relationship Marketing
This is part two of a series on relationship marketing. Please check out the first post, 7 Biggest Mistakes in Digital Relationship Marketing, and make sure you’re not committing any of these before figuring out how to fix…
December 3 2009, 2:15pm | Comments
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The 7 Biggest Mistakes in Digital Relationship Marketing
For those of you who have heard me talk about my company, Bridge Worldwide, you know that I always say that we’re a digital AND relationship marketing agency. We’ve always been the latter, going back to 1979 (and…
December 1 2009, 2:46pm | Comments
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Dose of Digital: The Year So Far
As we head into a long Thanksgiving weekend (in the US at least), I thought I’d write a quick thank you to everyone who has supported this blog in 2009. It has far exceeded my expectations and I…
November 25 2009, 9:17pm | Comments
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When Jackie Huba and I decided eight years ago to start a company, we envisioned it as a consulting firm that would help clients create customer evangelists. It was March 2001. We'd both just left the web development…
November 18 2009, 9:14am | Comments
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Three Things I Learned at the FDA Social Media Hearings and Three I Wish I Had
It’s almost been almost a week since the FDA hearings on social media wrapped up. If you missed it, then you missed a bit of history. Well, you sort of missed a bit of history. It’s not the…
November 18 2009, 5:59am | Comments
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FEED: The 2009 Razorfish Digital Brand Experience Report now available
“In today’s increasingly digital world, the experience is the message.” Razorfish’s Group Vice President of Experience Planning Garrick Schmitt (@gschmitt) introduces the 2009 FEED Report, a concise and invaluable output of leading edge digital consumer research. Topics include:…
November 9 2009, 2:44am | Comments
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How to create a killer conference
At the start of 2009, 7% of business meetings scheduled for the year had already been canceled. As the year wore on, it seems as if things only got worse for the conference industry. Thanks, Great Recession!So how…
October 9 2009, 7:20pm | Comments
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How Marketing with Meaning Can Save Pharma — Part 1
You know that I love hyperbole-sounding titles for my posts and today’s certainly appears to be no exception. But it is an exception. This isn’t an exaggeration. There’s no question that pharma is in trouble. There seems to…
October 2 2009, 9:28pm | Comments
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What's the most-represented country on Facebook? Easy answer: The United States. Second? The U.K., another fairly easy answer.But which country is the third-most represented?Turkey.Yes, Turkey, with (currently) 13 million of its 76 million residents on Facebook. Turkey beats…
September 14 2009, 7:45pm | Comments
