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Email Newsletter Design: Guidelines And Examples
The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it…
February 15 2010, 1:59pm | Comments
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I posted to theappleofmyi.com
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February 7 2010, 7:36pm | Comments
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I shared an item on google reader
Strategic objectives are the Holy Grail of a company's being. They typically involve big plans, so the natural inclination is to compose a lengthy description of each objective. That means strategies and tactics are often piled into the…
January 27 2010, 12:50pm | Comments
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Advice for Healthcare Marketers to Start 2010 Right — Free eBook
I was recently invited by my friend Ellen Hoenig Carlson (read her blog, Notes from the Back of the Book, for some great healthcare marketing insights) to contribute to a project she was hoping to put together in time…
December 24 2009, 6:56pm | Comments
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How to Create a Global Phenomenon for Less Than $10,000
Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include: - How to sell “around the product” for more…
December 14 2009, 2:29am | Comments
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Objectives, goals, strategies and tactics
It's that time: time to create strategic plans for next year. Most people use some form of objectives, goals, strategies and tactics for their plans, but get a group of 10 people into a room and you might…
December 11 2009, 11:38am | Comments
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The 7 Golden Rules in Digital Relationship Marketing
This is part two of a series on relationship marketing. Please check out the first post, 7 Biggest Mistakes in Digital Relationship Marketing, and make sure you’re not committing any of these before figuring out how to fix…
December 3 2009, 2:15pm | Comments
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The 7 Biggest Mistakes in Digital Relationship Marketing
For those of you who have heard me talk about my company, Bridge Worldwide, you know that I always say that we’re a digital AND relationship marketing agency. We’ve always been the latter, going back to 1979 (and…
December 1 2009, 2:46pm | Comments
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Dose of Digital: The Year So Far
As we head into a long Thanksgiving weekend (in the US at least), I thought I’d write a quick thank you to everyone who has supported this blog in 2009. It has far exceeded my expectations and I…
November 25 2009, 9:17pm | Comments
