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Your Press Release has a Long Tail in New Media
Coined by Chris Anderson, the concept of the Long Tail works very well with the ways in which new media is used by your customers. This has become a common term in online or digital media because the…
May 31 2009, 11:00am | Comments
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Online Bookkeeping for Freelancers that Won’t Cost an Arm & Leg
If there’s one thing I’m bad at in this whole freelancing business it’s bookkeeping. I mean, I’m a writer — and frankly, one of the things that draws me to writing is that it’s not bookkeeping. If you’re…
May 19 2009, 12:30pm | Comments
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The ROI of Stories- An Informal Case Study
The other day, I made a rookie mistake. I left my suitcase in the trunk of a taxi. As it sunk in what had just happened, I knew that I was doomed. Or was I? Here’s the story…
May 17 2009, 7:52pm | Comments
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I posted to theappleofmyi.com
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May 17 2009, 3:18pm | Comments
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You're Writing for End Users, You Always Were
This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities,…
May 14 2009, 11:00am | Comments
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A chance to work with BBC Radio 5 live
This is a fantastic opportunity for someone or a company to work with Radio 5 Live, so please read on! Radio 5 live is planning a series of broadcasts in Hull in October and wants to employ a…
May 3 2009, 1:20pm | Comments
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Ad firm WPP 'cutting more jobs'
Advertising giant WPP will cut thousands more jobs as firms are forced to slash advertising and marketing budgets, a report says.
May 3 2009, 12:14pm | Comments
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I shared an item on google reader
I write from time to time about confidence. In the past, I invited you to be sexier. Confidence is also how one gets to speak at conferences. It’s a pretty important piece of what gets you to the…
April 26 2009, 4:50pm | Comments
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More companies and brands should have fun
Now this is awesome. The new Star Trek movie is getting reviews, and they recently had an event where hardcore fans went to a big screen showing of Wrath of the Khan. They had also been promised 10…
April 25 2009, 7:44pm | Comments
