All
Blog
-
I shared an item on google reader
Strategic objectives are the Holy Grail of a company's being. They typically involve big plans, so the natural inclination is to compose a lengthy description of each objective. That means strategies and tactics are often piled into the…
January 27 2010, 12:50pm | Comments
-
I shared an item on google reader
Objectives, goals, strategies and tactics
It's that time: time to create strategic plans for next year. Most people use some form of objectives, goals, strategies and tactics for their plans, but get a group of 10 people into a room and you might…
December 11 2009, 11:38am | Comments
-
I shared an item on google reader
When Jackie Huba and I decided eight years ago to start a company, we envisioned it as a consulting firm that would help clients create customer evangelists. It was March 2001. We'd both just left the web development…
November 18 2009, 9:14am | Comments
-
I shared an item on google reader
Facebook fan pages are the future
Facebook fan pages are the future for three reasons: They're free, easy to create and build a nearly instantaneous pathway to evangelists, prospects or the curious. When fans interact with a fan page on Facebook, that interaction is…
October 8 2009, 3:53pm | Comments
-
I shared an item on google reader
We had nifty comments to the original hype vs. excitement post, so here's an enhanced version of the chart featuring them. Hype is: Excitement is: An impossible promise A realistic promise Sales-driven Value-driven Exclamation points Passion Obnoxious Contagious…
July 14 2009, 5:49pm | Comments
-
I shared an item on google reader
Over the years, we've featured several ways to apologize for service problems. This is my all-time favorite apology. Beth introduces us to Ramon De Leon, who owns several Domino's Pizzas stores in Chicago. Ramon apologized to a customer…
April 25 2009, 12:06am | Comments
-
I shared an item on google reader
Strategic moments don't happen often but when they do, they're an opportunity for transformation.Amazon's big strategic moment was with the AmazonFAIL controversy. With thousands upon thousands of Twitter messages, blog posts and media stories creating a white-hot spotlight…
April 15 2009, 8:52pm | Comments
-
I shared an item on google reader
Social media and the big company, part 1
In larger companies, there's a lot of hand-wringing and worry about monetizing social media. How do we generate ROI from getting involved with blogging, online communities or Twittering?That's one approach, and it can be fraught with internal battles…
March 13 2009, 7:48pm | Comments
-
I shared an item on google reader
How to produce a 2-person video blog post
We've produced a handful of bloggingheads video posts the past few months (here, here, here and here), sometimes resulting in polite golf claps.Afterward, a common question has been: how do you do them? Here's a 9-step tutorial. On…
March 5 2009, 6:54pm | Comments
Page: 1 2
