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I shared an item on google reader
The only difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the same…
June 4 2009, 4:29am | Comments
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I shared an item on google reader
What Goes Into a Premium Brand
Less than a hundred people work at the Loretto, Kentucky distillery of Maker’s Mark bourbon, and every one of them loves their job. “Turnover here? It’s pretty much zero.” That’s what Denny Potter, Assistant Master Distiller told us…
May 22 2009, 9:17pm | Comments
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I shared an item on google reader
Props to Eminem for Local Promotions
I caught Marshall Mathers ( @eminem) tweeting out physical locations where people could go in Detroit and pick up tickets for an upcoming event. Look at this: This is so damned clever. Some of you will chide Marshall…
May 19 2009, 7:49pm | Comments
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I shared an item on google reader
The ROI of Stories- An Informal Case Study
The other day, I made a rookie mistake. I left my suitcase in the trunk of a taxi. As it sunk in what had just happened, I knew that I was doomed. Or was I? Here’s the story…
May 17 2009, 7:52pm | Comments
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I shared an item on google reader
I write from time to time about confidence. In the past, I invited you to be sexier. Confidence is also how one gets to speak at conferences. It’s a pretty important piece of what gets you to the…
April 26 2009, 4:50pm | Comments
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I shared an item on google reader
Social Media Starter Moves for Tourism
I’m in Wellington, New Zealand. This picture was snapped at the Maranui Surf Life Saving Club, which is not only a club but a great way to get lunch. Many of the people here at the Marketing Now!…
April 15 2009, 11:55pm | Comments
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I shared an item on google reader
It’s not what you say about yourself that counts. You know that. So why try? A week or so ago, I met Calvin Lee and Louie Baur, to name a few, at the So Cal Action Sports Network…
April 3 2009, 5:41pm | Comments
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I shared an item on google reader
The other day, I’m at my local comic book store, and I tell my friend, Mick, that I just got back from visiting Oakley headquarters in California. There’s a U.S. Army soldier standing there waiting to buy some…
March 30 2009, 4:22am | Comments
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I shared an item on google reader
I run a series of conferences. Logistically, they require the same things most conferences run on: great speakers, relevant exhibitors and sponsors, and eager attendees. The goal is to get the right speakers to draw the right attendees…
March 20 2009, 11:40pm | Comments
