Morning all
I’ve been away for a few days so I am in a mjor catch up mode. For any clients / friends / twitter buddies, I will get back to you as soon as possible. The inbox is groaning and the task list is full, but I will get back to you! I will be online working for most of the weekend, so do ping me if you need anything. Blog posts coming up in the next couple of days - the joys of train travel and how to survive, and my take on exhibitions / conferences, and how to amplify their effectiveness with online marketing. Start Slide Show with PicLens Lite

UGC (User Generated Content) is a big deal right now. Companies who do it right stand to make significant inroads in customer engagement and brand recognition. BA are in the process of launching Metrotwin at the moment -it is looking to generate UGC for the 2 cities of NY and London which BA fly between. It is currently on private invite and the email you get back from them once registered says to look at the blog. Which takes you back to the start page and no blog. Come on BA, get with it! At least you can follow Metrotwin on twitter here. Want to accelerate your marketing and get better results?, need a professional photographer?, Free Online Marketing Course! Limited time only! Click now! Start Slide Show with PicLens Lite

Stand out. Do something different. Be remarkable. Make your customers smile
Icebreaker, one of my fave clothing brands, just did this with their new baacode system. Your unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain. We’re sure you’ll find the experience as inspiring as we do. Enjoy your journey back to the source. What a great story - completely immersive, UNIQUE, fun, yet with a very serious message. All you do, is look for your baacode on your item of clothing, and tap it in on the site:

Now, we’ve got a few items of Icebreaker Merino clothes and it’s true, they are the best out there (along with howies merino stuff). Unfortunately, none have baacodes, but you can click for a demo, and you should - it tells a wonderful story about the people farming the sheep, the location and the history. This is a perfect example of doing some original and well-executed marketing. If your reading this Icebreaker, a big well done. Made me smile

Want to accelerate your marketing and get better results?, need a professional photographer?, Free Online Marketing Course! Limited time only! Click now! Start Slide Show with PicLens Lite

If you watch one thing today, watch the video below. Mozilla labs have just released the alpha of Ubiquity for Firefox. It looks like a major advance in web browsing / web interface. It is almost like a short cut app on steriods but has the potential to really take off - it is that impressive. It reminds me a little of Quicksilver - an application which is loved by some and not quite understood by others (I’m in the latter camp). Anyway, check the video out below…v cool

Ubiquity for Firefox from Aza Raskin on Vimeo. Want to accelerate your marketing and get better results?, need a professional photographer?, Free Online Marketing Course! Limited time only! Click now! Start Slide Show with PicLens Lite

I wish it was, but it isn’t, but you never know! It is in fact a very nice mock up from someone over on MacRumours. I’m going to be in the market for a new Apple laptop in the next 6 months. My first gen MBP is pretty slow now, has AWFUL battery life (and that is even with a supposed extra capacity battery), and is going to be used to show photos off at weddings (so risking people touching the screen)
I must say that this mock up looks superb - but I am still lusting after the Air, as long as it has a +2.0 chip.

Want to accelerate your marketing and get better results?, need a professional photographer?, Fancy a cool T-shirt?! Click here now! Start Slide Show with PicLens Lite